• Lip and Cheek Tint: For the ultimate fresh, healthy, glowing skin, these are Gwyneth’s three favorite sheer balms. There’s Slipper, a creamy peach; Velveteen, a sheer mauve; and Whiskey, a warm terracotta—each delivers an effortless pop of color.
• Glowing Skin: Made with clinically tested skin-care ingredients (vitamin E to soothe and nourish, sea buckthorn oil for vitamin C and essential fatty acids, and safflower oil to moisturize), it leaves your skin instantly fresher and more radiant.
• How to Use: Smooth it into skin over the high points of your face with fingers or a makeup brush for an effortless pop of color—it’s the ultimate no-makeup makeup effect. It’s as flattering on bare skin as it is blended effortlessly with makeup.
• Consumer Results: 100% agreed the product was lightweight, easy to use, and comfortable on skin. 97% agreed the application was fuss-free and that the product applied evenly and easily with fingers.*
• *Based on a consumer-perception study of 33 women between the ages of 35 and 55.